Awareness Campaigns

These campaigns are aimed at raising awareness of MND and the work of the Association.

Raising awareness of MND helps us to work in partnership with all those who can make a positive difference to the lives of people living with MND, including MPs, civil servants, donors and fundraisers.

Incurable Optimism

Introduction to the MND Association's awareness campaign Incurable Optimism is our latest campaign to raise awareness of MND.  It features father of three Patrick Joyce, an artist who is determined to use his work to help raise awareness of MND.

Our campaign aims to highlight the amazing spirit of all those who help fight this disease and we hope that it encourages everyone to be incurable optimists and do something optimistic today.

 


Sarah's Story

Sarah's StorySarah's Story is our 2009 campaign to raise awareness of MND. It features Sarah Ezekiel who is living with MND and after whom our campaign has been named. 

 

This hard-hitting campaign is intended to convey the emotional impact of a diagnosis of MND.