Campaigning Toolkit

Campaigning Toolkit - Loud HailerThe MND Association Campaigning Toolkit offers guidance for the Association’s campaigners and volunteers on running different campaign activities and events. It also includes guidance on arranging meetings with key political decision makers and health organisations.

The campaigning toolkit is the brain child of Katy Styles, one of the Association’s many dedicated Campaigns Contacts, who volunteers for East Kent group.

The pack includes ten factsheets, which outline a variety of different campaigning techniques. These range from information about meeting with members of Parliament, and members of the Welsh or Northern Ireland Assembly, to hosting public meetings and demonstrations, and the effective use of social media by branches, groups and individuals.

Campaigning Toolkit - Folder coverEach factsheet provides a step-by-step guide and the practical input our national and regional staff can offer throughout the process to ensure our campaigns volunteers are supported in the best possible way.

The factsheets are housed in an easy to carry campaigns folder, which also includes an ‘Ask me why I campaign’ pin badge.

The resource is fully downloadable below. Hard copies can also be ordered from our Campaigns Team: campaignsmaterials@mndassociation.org

Campaigning Toolkit - Councillors icon Meeting with councillors
Councillors are elected to represent their communities and make decisions about how local money is spent on services. As such, it is important councillors understand the needs and concerns of people with MND and their carers.
[PDF (162kb)]
Campaigning Toolkit - MPs icon Meeting with Members of Parliament (MPs)
Organising a meeting with your MP is one of the most effective ways of communicating your campaign message, and helps in persuading those with decision making power to change things. [PDF (153kb)]
Campaigning Toolkit - MPs icon Meeting with members of the Welsh Assembly (AMs)
Organising a meeting with your AM is one of the most effective ways of communicating your campaign message, and helps in persuading those with decision making power to change things. [PDF (149kb)]
Campaigning Toolkit - MPs icon Meeting with members of the Northern Ireland Assembly (MLAs)
Organising a meeting with your MLA is one of the most effective ways of communicating your campaign message, and helps in persuading those with decision making power to change things. [PDF (149kb)]
Campaigning Toolkit - Craftivism icon Craftivism
Craftivism (craft and activism) can involve creating bunting, flyers, stickers, t-shirts, badges, biscuits/cupcakes, or placards and banners for campaign rallies. Essentially it is any and all creative parts of campaign actions. [PDF (82kb)]
Campaigning Toolkit - Demostrations icon Demonstrations
Demonstrations are usually the culmination of a campaigner’s activity all in one event – they are a high profile technique, and often employed when other campaigning activities have been exhausted and not achieved the desired campaign outcome. [PDF (95kb)]
Campaigning Toolkit - Events icon Event stalls
Having a stall at an event is a great way to promote your campaign to members of the public. It enables you to talk to your local community at places such as hospitals, hospices, local charity events and shopping centres. [PDF (114kb)]
Campaigning Toolkit - Healthcare bodies icon Influencing local health bodies in England
In England, the NHS has an ‘internal market’. That means that some NHS organisations decide what services should exist, and pay for them – this is called commissioning, and they are commissioners. The parts of the NHS that actually offer the services are called providers. They may be hospitals, GPs or other community services. This factsheet highlights some of the key bodies locally that make important decisions for people living with MND. [PDF (82kb)]
Campaigning Toolkit - Public Meetings icon Public Meetings
Hosting a public meeting is a good opportunity to network, influence and recruit potential supporters for your campaign. Public meetings can be used to plan what you can do to fix a localised problem, or to hold your elected representatives to account, and ask them what they will do to support your campaign in a public forum. [PDF (96kb)]
Campaigning Toolkit - Social Media icon Social Media
Social media can be a powerful campaigning tool. By connecting with the Twitter and Facebook accounts of the MND Association, our volunteers and local/national decision makers, you stay up to date with activity and news relating to MND and campaigning. It also provides the perfect platform to publicise your own events, activities and meetings. [PDF (177kb)]
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