Cause Related Marketing
Otford Builders Merchants
Otford Builders Merchants are a Kent based family run independent business with over 40 years of experience of supplying quality building materials to trade and individual customers.
Launching in January 2017, the 2 year “Bags of Support” partnership with the MND Association will begin. Motivated by the loss of a founding partner to MND in late 2016, “Bags of Support” will see 25p donated to the Association for every large bag of aggregate sold. It is anticipated this cause related marketing campaign will generate around £25,000. Alongside this the company will also involve employees in fundraising events throughout the 2 year partnership.
Martindale Pharma is the UK distributor of Teglutik – the oral suspension of Riluzole, the only licensed drug proven to slow the progression of MND. They have supported the Association through their Gold Level Sponsorship of the annual Symposium, the Health and Social Care Professionals (HSCP) conference and our new HSCP training DVD.
The NX Group, a supply chain solutions company based in Northamptonshire, are helping us raise awareness of MND as well as vital funds.
David Pritchett, Russell Thompson and Simon Duffield from the Group recently took on the challenge of a 100 mile bike ride on behalf of the MND Association. This fantastic fundraiser raised over £2,000! The company have also donated use of their football box at Leicester City FC.