These campaigns are aimed at raising awareness of MND and the work of the Association.
Raising awareness of MND helps us to work in partnership with all those who can make a positive difference to the lives of people living with MND, including MPs, civil servants, donors and fundraisers.
Fronting this year’s Incurable Optimism campaign is former teacher Alistair, who was diagnosed with MND in 2010.
Alistair the Optimist is a father of two who wants to use his passion for music to help raise awareness of MND.
Incurable Optimism - Patrick the Optimist features father of three Patrick Joyce, an artist who is determined to use his work to help raise awareness of MND.
Sarah's Story is our 2009 campaign to raise awareness of MND. It features Sarah Ezekiel who is living with MND and after whom our campaign has been named.
This hard-hitting campaign is intended to convey the emotional impact of a diagnosis of MND.
