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Awareness Campaigns

These campaigns are aimed at raising awareness of MND and the work of the Association.

Raising awareness of MND helps us to work in partnership with all those who can make a positive difference to the lives of people living with MND, including MPs, civil servants, donors and fundraisers.

Last Summer


Our 2015 campaign takes a look back at the ice bucket challenge and the huge impact it had #LastSummer.

Voice Campaign

We chose the theme of Voice because 80-95% of people with MND will experience communication problems, having a significant impact on their quality of life and the people they love. Our Voice posters were displayed at hundreds of stations. Find out more.

I Am Breathing

Our 2013 Awareness Campaign featured I Am Breathing which tells the remarkable true story of Neil Platt, a young father who found out he was dying from MND just six months after the birth of his son Oscar. Find out more.

MND Charter


Our aim is to make sure all people with MND receive the right care. 5,016 have signed already.

A Month for Optimism

Team Optimism lead 2012’s awareness campaign, with each team member bringing something unique. This is the first time that the Association has had a month long campaign. To get involved you can Bake MND History or Do your Own Thing.

Alistair the Optimist


Fronting Incurable Optimism campaign is former teacher Alistair, who was diagnosed with MND in 2010.

Alistair the Optimist is a father of two who wants to use his passion for music to help raise awareness of MND.

Patrick the Optimist


Incurable Optimism – Patrick the Optimist features father of three Patrick Joyce, an artist who is determined to use his work to help raise awareness of MND.

Sarah’s Story


Sarah’s Story is our 2009 campaign to raise awareness of MND. It features Sarah Ezekiel who is living with MND and after whom our campaign has been named.

This hard-hitting campaign is intended to convey the emotional impact of a diagnosis of MND.