Sarah's Story, a 90-second film, has been given a 15 certificate. It shows the emotional and physical impact of a diagnosis of MND and some may find it unsettling, even shocking, to watch.
Sarah’s Story returns to the cinema screen for four weeks from 15 January 2010. The advert will be shown in cinemas in major towns and cities across England and Wales.
Inspired by ‘Sarah’s Story’, the UK’s first ever broadcast advert created to raise awareness of motor neurone disease (MND), artist Aldo Balding has painted the portrait of Sarah Ezekiel, the real Sarah behind the 90-second advert.
Sarah's Story has been announced as the best 'Social media ad campaign' in Mashable's Third Annual Open Web Awards.
Sarah's Story has been shortlisted in the best 'Social media ad campaign' category for this year's Mashable Open Web Awards. Find out how you can vote. Voting closes on 13 December 2009.
Sarah’s Story” has won “Best Crafted Commercial 2009” at the BTA Craft Awards in London.
Sarah Ezekiel and Donna Cresswell, director of communications at the MND Association, discuss Sarah Story's on the BBC Radio 4 programme, You and Yours.
Listen to the clip here. It starts at 2 minutes 29 seconds and finishes at 12 minutes 47 seconds.
The MND Association's director of communications, Donna Cresswell, talks about Sarah's Story on More 4 News. Watch the clip here.
Former chief inspector of schools, Chris Woodhead, has slammed the decision by TV watchdog Clearcast to ban Sarah's Story from TV. Mr Woodhead is living with MND.
Sarah's Story is being promoted on national billboard space for two weeks starting 15 June 2009.
The Advertising Standards Authority (ASA) has rejected complaints against Sarah's Story, stating that the hard-hitting advert is suitable to be shown before 15 rated films and the content is justified given the nature of the message.
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