Cookies Policy

We are committed to protecting your privacy and following applicable laws, including the UK General Data Protection Regulation (GDPR) and the Privacy and Electronic Communications (PECR).By informing you about the types of cookies used on our site, the information they collect, and the purpose of this data collection, our aim is for our cookie policy to allow you to make informed decisions about your privacy, by offering you the option to accept, reject, or customise your cookie preferences.  

Cookies are simple text files that are placed on your computer by websites that you visit. Typically, they hold two pieces of information: a site name and unique user ID which can be used to recognise your computer when a user of your computer returns to a website that it visited previously. They are widely used to make websites work, or work better, as well as to provide information to the owners of the site. 

We use cookies to enhance your online experience, to better understand how our websites are used, monitoring our campaigns performance, for continuous improvement,. For example, cookies may tell us whether you have visited our site before or whether you are a new visitor. 

We use various types of cookies, each serving a specific purpose: 

Strictly necessary cookies 

These cookies are essential for the website to function properly. They enable basic functionalities such as page navigation and access to secure areas of the website. Without these cookies, services that you've requested, like logging into your account or making a purchase, cannot be provided. These cookies do not store any personally identifiable information. 

Performance cookies 

Also known as analytical or statistical cookies, these are used to collect information about how you interact with our website. The data gathered is used to understand how users engage with our website, such as which pages are visited most often and if users receive error messages from web pages. This information helps improve the site's performance and your experience. These cookies typically do not collect information that identifies you directly, as the data is aggregated and therefore anonymous. 

Targeting cookies 

Sometimes referred to as advertising cookies, these cookies are used to deliver advertisements that are more relevant to you and your interests. They can remember that you've visited our website and share this information with other organisations, such as our advertising partners. They are also used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns. These cookies often track users across different websites. 

Functional cookies 

These cookies enable enhanced functionality and personalisation on the website, such as remembering your preferences, choices, and settings. For example, they can remember your login details, language preference, or region. Functional cookies can be set by the website you are visiting or by third-party providers whose services are added to the pages. 

Third-party cookies 

Third-party cookies are set by domains other than the one you are currently visiting. They are used by third parties such as social media platforms or advertisers to track your activity across different websites and display ads tailored to you. For instance, if you click a social media sharing button on a site, that platform may set a cookie to remember that action.

Strictly necessary cookies 

• ci_session: This is used to keep a user state during a browser session for consistency of user experience. This usually means information like whether you are logged in, what is in your shopping basket or what your language preferences are. By default, the cookie is destroyed when the browser session ends
• OptanonAlertBoxClosed: This cookie is set by websites using certain versions of the cookie law compliance solution from OneTrust (our cookie platform provider). It is set after you have seen a cookie information notice and, in some cases, only when you actively close the notice down. It enables the website not to show you the message more than once.  The cookie has a one-year lifespan and holds no personal information.
• OptanonConsent: This cookie is set by the cookie compliance solution from OneTrust. It stores information about the categories of cookies the site uses and whether you have given or withdrawn consent for the use of each category. This enables us to prevent cookies in each category from being set in your browser when consent is not given. The cookie has a normal lifespan of one year, so that if you return to the site, your preferences will be remembered. It holds no information that can identify you.
• XSRF-TOKEN: This cookie is written to help with site security in preventing Cross-Site Request Forgery attacks. Cross-Site Request Forgery (CSRF) attacks are a form of malicious exploit whereby unauthorised commands are transmitted from a user that the website trusts. The cookie mentioned helps to mitigate this risk by embedding a unique token into the user's session. This token must be included in each later request made to the server during the session. The server checks this token to ensure that the request is legitimate and not coming from an unauthorised source. Essentially, the cookie acts as a safeguard, verifying that actions performed on the site are genuinely started by the user. 

Performance cookies 

• _ga: This cookie name is associated with Google Analytics 4-. This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the site’s analytics reports. By default, it is set to expire after two years.
• _ga_xxxxxxxxxx: Used by Google Analytics to find and track an individual session with your device.
• _gclxxxx: This is a Google conversion tracking cookie, a type of cookie used by Google Ads to help advertisers determine how many people who click on their ads end up taking an action on the website, such as making a donation, signing up for a newsletter, or completing a form. This cookie tracks a user from the ad click through to the completion of a predefined action on the site, providing valuable data on the effectiveness of the ad campaign. When a user clicks on an advertisement, a conversion tracking cookie is placed on their browser. If the user then completes a conversion action on our website, the cookie sends this information back to Google Ads. This allows advertisers to see which ads are leading to conversions and optimise their campaigns accordingly. The cookie typically expires after a set period (e.g., 30 days), meaning it only tracks conversions within that window post-click.
• _hjSession_589199: A Hotjar  cookie that holds the current session data. This makes sure that later requests on this visit be attributed to the same Hotjar session.
• _hjSessionUser_589199: A Hotjar cookie that is set when you first land on a page. It is used to persist the Hotjar User ID, unique to that site on the browser. This ensures that behaviour in later visits to the same site will be attributed to the same user ID.
• _hjTLDTest: When the Hotjar script executes we try to decide the most generic cookie path we should use, instead of the page hostname. This is done so that cookies can be shared across subdomains (where applicable). To decide this, we try to store the _hjTLDTest cookie for different URL substring alternatives until it fails. After this check, the cookie is removed.
• _uetvid: This is a cookie used by Microsoft Bing Ads and is a tracking cookie. It allows us to engage with a user that has previously visited our website.
• ats_ga: This cookie is used to distinguish unique users by assigning a randomly generated number as a client identifier.
• _tt_enable_cookie: This cookie name is associated with TikTok which is used to collect data about behaviour and purchases on the website and to measure the effect of advertising. It is also used to track website activity to help optimise advertising efforts.
• _ttp: This cookie is typically associated with the use of Taptap Digital, a company specialising in digital advertising. It is used for tracking and ad personalisation purposes on TikTok.
• _uetsid: This cookie is used by Bing to determine what ads should be shown that may be relevant to the end user perusing the site. 
• _fbp: This cookie is used by Facebook to deliver a series of advertisement products such as real time bidding from third-party advertisers. 

Functional cookies 

• _pin_unauth: This cookie is associated with Pinterest.  It is used to track the usage of services.
• Visitor: Session cookie set by Magnolia on our fundraising platform to remember language preferences and personalise content. 

Third-party cookies 

• bing.com
• MUID and MSPTC: This domain is owned by Microsoft - it is the site for the search engine Bing.
• ct.pinterest.com
• _pinterest_ct_ua: This is associated with Pinterest to track usage.
• doubleclick.net
• IDE and test_cookie: Doubleclick is Google's real time bidding advertising exchange.
• pinterest.com
• ar_debug: This domain is owned by Pinterest, the social content sharing platform.
• T.co 

__cf_bm: This cookie is used to support Cloudflare Bot management to help manage incoming traffic.  

Twitter/X 

• guest_id, guest_id_ads, guest_id_marketing, personalization_id, muc_ads and __cf_bm: These cookies are set by Twitter.
• tiktok.com
• _ttp: This cookie is used by TikTok for various purposes including advertising and analytics.
• translate-pa.googleapis.com
• NID: This domain is part of Google's cloud translation services, which provide website and app developers with automated translation capabilities.
• vimeo.com
• __cf_bm and _cfuvid: These are set by the video site Vimeo.
• google.com
• _GRECAPTCHA: The data gathered from most of these services to profile the interests of web users and sell advertising space to organisations based on such interest profiles as well as aligning adverts to the content on the pages where its customer's adverts appear.
• muchloved.com
• ASP.NET_SessionId: Muchloved is our online memorial site and this cookie is used by them to track visitors.
• youtube.com
• VISITOR_PRIVACY_METADATA, YSC and __Secure-ROLLOUT_TOKEN: YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services to display targeted advertising to web visitors across a broad range of their own and other websites.
• VISITOR_INFO1_LIVE: This cookie is used as a unique identifier to track viewing of videos.
• YSC: YouTube is a Google owned platform for hosting and sharing videos. YouTube collects user data through videos embedded in websites, which is aggregated with profile data from other Google services in order to display targeted advertising to web visitors across a broad range of their own and other websites 

We respect your privacy and provide you with the ability to control how cookies are used on our website. Here’s how you can manage your preferences: 

Accepting or declining cookies 

• When you visit our website for the first time, you will see a cookie banner. This banner allows you to accept or decline non-essential cookies.
• Essential cookies, needed for the website to function, cannot be declined. 

Changing your preferences 

• You can update your cookie preferences at any time through the cookie customisation tool (the cookie logo in the bottom left-hand corner of the browser window).
• This tool enables you to toggle specific categories of cookies (e.g., analytics, advertising) on or off. 

Adjusting browser settings 

You can also manage cookies directly through your browser settings. Here’s how to adjust them for common browsers: 

• Google Chrome: Manage cookies in Chrome https://support.google.com/chrome/answer/95647
• Mozilla Firefox: Manage cookies in Firefox https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
• Safari: Manage cookies in Safari https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac
• Microsoft Edge: Manage cookies in Edge https://support.microsoft.com/en-us/microsoft-edge/delete-cookies-in-microsoft-edge-63947406-40ac-c3b8-57b9-2a946a29ae09 

Third-party cookies 

If you wish to manage cookies set by third parties, please refer to their individual cookie policies or tools. For example, you can use resources like the Your Online Choices platform https://www.youronlinechoices.com/ to manage advertising preferences. 

How to withdraw consent for cookies 

You have the right to withdraw your consent for non-essential cookies at any time. Here’s how you can do it: 

Revisit the cookie banner 

• You can revisit the cookie banner by clicking the cookie icon available at the bottom of every page on our website.
• This will allow you to update your preferences or disable specific categories of cookies. 

For further help, feel free to contact us at digital@mndassociation.org. 

We may from time-to-time amend this policy.  When we do, this page on our website will be updated. 

This policy was last updated on 3 March 2026.

View our privacy policy