DWP adverts banned following Association complaint

A misleading Department for Work and Pensions advert has been banned following a complaint by the Motor Neurone Disease Association.

The Association lodged an official complaint with the Advertising Standards Authority about a series of adverts published in May which it said were ‘deliberately misleading about Universal Credit and its impact, particularly on disabled people’.

The adverts, paid for by the taxpayer, attracted 44 complaints after they appeared in the Metro newspaper.

Today, the advertising watchdog ASA has upheld three of the issues in the MND Association’s complaint and partly upheld a fourth.

The Association’s Head of Policy and Campaigns Susie Rabin said:

“We welcome the ASA’s finding in support of the complaint that we and others across the disability sector have made regarding the advertorials. The problems with Universal Credit are well documented and we believe the Department for Work and Pensions’ resources would have been better spent trying to rectify these problems. It’s imperative that people, including those living with MND, are provided with accurate information about one of the most important benefits they will come to rely on to meet their financial needs.”

Susie previously wrote a blog about the Association’s concerns with the advertorials.

If you are living with or affected by MND and require assistance with Universal Credit, you can contact the Association’s Benefits Advice Service.

See coverage of the ASA ruling here

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