#TakeOverMND lights up London
On a dark November night, buildings in London became the perfect backdrop for a stark orange and blue MND Association message.
‘Motor neurone disease takes over lives’ was splashed across building in Soho, Charing Cross and Shoreditch, thanks to the generosity of creative production company Projection Artworks. The ‘police tape’ style artwork was projected onto landmarks in the capital with the #TakeOverMND.
And fundraising supporters have been just as creative with the messages too. They’ve featured in event programmes, auction catalogues and been included in the livery on vans.
The awareness raising is a continuation of the campaign which began with the launch of The Ride, a hard-hitting film telling the story of Luke, whose life changes dramatically when he’s diagnosed with MND.
The film has had more than one million views across the MND Association’s digital channels, it was shared thousands of times and prompted people to tell their own stories too.
‘WATCH: This is brutal, hard hitting, devastating – just like the condition itself…. It’s time we come together to #TakeOverMND’ one Twitter follower said.
On Facebook the film hit home with one woman in particular: ‘I’ve been that little girl….wrapped my dad’s present and unwrapped it for him. And my dad’s mind stays the same. Heartbreaking.’
The film had celebrity backing as well from, among others, Radio 2’s Jeremy Vine who said: ‘The @mndassoc does wonderful work showing us all how devastating #MND is. This is their new vid. Please watch and RT’
— Jeremy Vine (@theJeremyVine) October 2, 2018