Donation Platforms Guidance

Whilst the general principles of donation platforms are the same, each company is different and will have its own criteria for sign-up & registration.

The main types of platforms are:

  • Donations platforms for single and / or recurring gifts
  • Donation platforms associated with fundraising pages
  • In memoriam platforms
  • Online shopping platform
  • Others: those that offer a service that facilitate the generation of income on our behalf e.g., auction and raffle prize draws. Others also refers to payroll giving third parties such as CAF, Charites Trust, and Charitable Giving

Some have all the above capabilities.

There are those that have been established for quite some time and are well respected in the third sector and some that are too new to comment on.

Our recommended platforms of choice

Key Information and Considerations

The Sign-up and Registration Process

Before we sign up with any new donation platform, there is a process that must be followed.

  • All initial enquiries about a new donation platform are to be sent to the digital fundraising team to carry out an initial assessment. The email address to send your request to is digitalfundraising@mndassociation.org
  • The digital fundraising team will carry out the initial assessment by asking the platform to answer a set of questions, which help us to ascertain the potential partnership
  • The assessment will include sector analysis on which other charities are using the platform as well as income potential
  • If there is potential, the digital fundraising team will inform the Head of Supporter Care, Head of Data Insight and the Head of Finance who will evaluate internal processes for gift processing and data management. They will also consider all areas of compliance. You can read more about this within the Compliance section of this page.
  • The Head of Finance or Head of Facilities may be required to carry out additional financial checks, including a credit check, however, this will be decided by the criteria needed for each supplier or donation platform provider
  • If Sign-up or Registration is agreed, registration will be completed by the Head of Supporter Care and team and / or the Head of Finance and team. No one else in the Association has authority to register with donation platforms
  • Any new sign-up will need the digital fundraising team to set up our profile and content to ensure consistent branding and messaging

Special Note: the sign-up and registration with a donation platform is restricted to specific individuals as there are compliance sections to complete and possible payment gateway integrations required.  You can read more about this within the Compliance section of this page.

Compliance

Most reputable donation platforms will complete compliance and due diligence on the organisation that they are partnering with. The standards have been set by governing bodies such as The Fundraising Regulator, The Gambling Commission, The Charity Commission, and the Financial Conduct Authority (FCA). There are also other governing bodies that may apply to agreements e.g. The Advertising Standards Committee (ASA) and The Committee of Advertising Practice (CAP).

For further information on donation platform comparisons, benefits, and any challenges that you may encounter, you can contact and discuss this with the Head of Supporter Care, Shabz Khokhar.

Direct Dial: 01604 611830

Email: shabz.khokhar@mndassociation.org

For further information and support contact our MND Connect helpline

mndconnect 0808 802 6262